Communicating new product ideas powerfully
The first step in creating a new product is a project proposal that powerfully communicates your vision and inspires your audience.
To get other people to back a new product idea, it is crucial to communicate it powerfully. At Camgenium, we can rapidly turn your ideas into working models: branded apps, websites and quasi-functional devices that embody your core ideas and make them tangible.
Perhaps you have a vision for a completely novel software or hardware medical device, or you want to create an enhancement of an existing device. Your idea could stem from a clinician’s observation of a gap in patient care, an engineer’s or scientist’s breakthrough innovation, or collaboration between interdisciplinary teams.
Some audiences are notoriously hard to convince. Financial backers review large numbers of presentations and then reject the majority they see. Your presentation needs to stand out, and with our help it will.
We rapidly produce a simulacrum, or realistic model, with your logo and branding scheme that shows in essence how your device will work.
Your simulacrum can include:
- Interactive patient and clinician apps that show how individual users can interact with your product
- Clinical or device management websites that, for example, can show how results from multiple patients can be viewed and managed and how alerts can be raised.
- PC simulators that can send representative (simulated) data to show how a hardware device would function and share data with apps and websites.
Consder how well your audience will remember your presentation if they can download an app from the AppStore or Play Store during your presentation and see your concept for themselves on their own devices!
Besides funders, you also need to win the support of excellent people to join your team. Moreover, clear, enthusiastic support from potential purchasers and users of your product has real value in supporting funding proposals. With a Camgenium simulacrum, future users can envision and describe in detail how they would use your product. They can explain convincingly just how innovative it is and the benefits it will bring. And of course, this information is of tremendous value in justifying your financial projections.
How we work at Camgenium
We start by meeting you to understand your product concept and to understand why you need a simulacrum. As everything we do is risk-driven in compliance with ISO 13485, we also work with you to define the risks that you are addressing by producing it.
We use your branding to rapidly design web screens and / or an app that can be downloaded from the AppStore and Play Store to provide a simple demonstration of your product. Using the Camgenium rapid development platform, we can normally achieve this in under a week.
If you are developing a connected physical device, we configure our simulator so that a non-functional model of your device can appear to send data to the Camgenium cloud. To make the results more realistic, we can create synthetic data using AI, if this is helpful. Again, it is very fast to integrate the simulator to your Camgenium website and app so you can show how the product will work and send data to clinicians and patients.
We use our rapid development platform to minimise your costs and timescales so you can start talking to your audience as soon as possible.
What this leads to
A simulacrum isn’t just useful for demonstrating a product concept, it has real value when you are brainstorming and researching product requirements, particularly as it allows further ideas to be quickly modelled and then shown to stakeholders for feedback.
Because we always work to IEC 62304, the mandated standard for medical device software, the work in the simulacrum is not redundant. Using the power of the Camgenium platform, we can quickly add extensive and sophisticated functionality to proof and then prototype different aspects of your product. This is important because you can gather valuable evidence for your technical file, such as usability data, from the very start of the project.
